Creating new, innovative ideas and ways to improve is essential for stimulating success within a company. Innovations and ideas for a business are products of extensive research and experimenting. It is therefore not enough to merely have ideas.
The real question is whether the ideas will yield results. That’s why evidence is needed if these ideas and methods are actually effective. This evidence lies in the data obtained during business experiments. Therefore, business experiments are important not only to test and validate the ideas and methods, but also to determine the right method of implementation.
